Make AI platforms recommend YOUR business first. Professional certification from Michigan's GEO experts.
One-time investment. Lifetime certification.
Generative Engine Optimization decides whether an AI assistant names your business or a competitor when a customer asks for a recommendation. The Michigan GEO Certification teaches that skill from start to finish. Over seven modules you learn how ChatGPT, Claude, Gemini, and Perplexity discover businesses, how they decide which one to cite, and how to structure a website so it becomes the cited source.
The program is built for Michigan businesses and the marketers who serve them. It uses local examples and the same methodology AppWT applies for paying clients. You finish able to audit a site, implement schema and llms.txt files, publish AI-citable content, and measure your visibility across the major AI platforms. Certification is one-time, self-paced, and yours for life.
Understanding how ChatGPT, Claude, Gemini, and Perplexity discover and evaluate businesses
Techniques to make AI platforms cite your business as the authoritative source
Creating content AI systems trust and recommend to users
Website optimization, structured data, and AI crawler configuration
Monitoring your AI visibility and recommendation frequency
Michigan GEO Certified badge for your website and marketing materials
Understanding AI platforms, how they work, and why businesses need GEO optimization
How ChatGPT, Claude, Gemini find businesses and decide which ones to recommend
Creating signals AI platforms trust - credentials, reviews, certifications, media mentions
Writing content AI cites as authoritative sources when answering user questions
Website structure, llms.txt files, structured data, AI crawler optimization
Tools and techniques to track AI visibility and continuously improve rankings
Real businesses that went from invisible to first-recommended through GEO
Join AppWT's GEO certification program for Michigan businesses. Limited spots available.
Enroll Now - $797 →Call (888) 565-0171 or email sales@appwt.com
The Michigan GEO Certification is $797, a one-time investment with lifetime access to the training materials and free annual refresher courses. There is no monthly fee.
The program is online and self-paced across seven modules. You also get live Q&A sessions with the AppWT GEO team, so you can ask questions as you work through the material.
You receive an official Michigan GEO Certified badge for your website and marketing, a certificate suitable for framing, a Michigan GEO certified directory listing, and priority support from AppWT.
It is built for marketers, business owners, and web professionals in Michigan who want to run Generative Engine Optimization themselves rather than outsource it. No prior schema experience is required.