Free and premium training to help your business dominate AI recommendations
Most Michigan businesses first hear about GEO after they have already lost visibility to AI answers. This page collects the resources that fix that, from a free plain-language explainer to a full certification program. If you are new to Generative Engine Optimization, start with the What is GEO guide and learn how AI engines pick the businesses they recommend.
When you are ready to implement, the certification program walks through schema, llms.txt files, AI-citable content, and visibility tracking, module by module. If you would rather hand the work to a team, AppWT delivers GEO implementation and monthly management, and a free audit shows where your site stands today.
Start here. Learn what Generative Engine Optimization is and why it's critical for your business in 2026.
Start Learning →Become Michigan GEO Certified. Professional certification program - $797. Lifetime access to training materials.
Learn More →Get a free assessment of your current AI visibility. We'll show you exactly what's preventing AI platforms from recommending you.
Request Audit →Step-by-step video training on GEO implementation. Coming soon.
Get Notified →Real businesses that went from invisible to AI-recommended. Coming soon.
Get Notified →AI visibility checker, query simulator, and optimization tools. Coming soon.
View Tools →AppWT LLC offers done-for-you GEO optimization services. We handle everything so you can focus on running your business.
Schedule Consultation →Call (888) 565-0171 | BBB A+ Rated | Serving Michigan Since 1997
The learning guides on this site, including the What is GEO explainer, are free to read. The Michigan GEO Certification is a paid, structured course for people who want a guided path and a credential.
Start with the What is GEO guide to understand the concept, then move to the certification program when you want a structured, module-by-module path to running GEO yourself.
The Michigan GEO Certification is $797, a one-time cost with lifetime access to the materials and free annual refreshers.
Yes. If you prefer done-for-you work, AppWT offers GEO implementation and monthly management. Request a free GEO audit to see where your business stands before you decide.